Everyday in the UK a well intentioned new report tells us what we should or shouldn't be eating or drinking, what previously harmless element of our life is now potentially life threatening, or how our money is being frittered away on a bad investment. And today is no exception.
According to the good fellows at the Society of Chiropodists and Podiatrists, pregnant women should now be thinking very carefully about what they wear on their feet. However, it's not just high heels and stilettos (or are they the same thing?), apparently it's also now not safe to wear ballet pumps, flip flops and Ugg boots. The latter obviously sending shockwaves through Sloane Square and down the King's Road.
A study of 1,000 pregnant women has found that the offending footwear doesn't provide the right amount of support and can lead to all kinds of foot-related problems, even increasing the likelihood of falls. As a rule, says the study's chief foot professional, women should be wearing shoes with short heels of no more than 3cm.
So what do we make of this? Should we be binning all the wife's heels, flip flops and boots? I fear there may be recriminations if we did so, but would it be for the greater good? Why not try it, and then let's see how many of us survive to tell the tale.
Pay attention Sam Cam, time to ditch those heels!